人毛エクステの市場シェア、規模、主な成長推進要因の傾向、セグメント、機会、および 2032 年の予測

The global human hair extensions market was valued at USD 4.45 billion in 2023, is projected to reach USD 4.88 billion by 2024, and reach USD 10.78 billion by 2032, with forecasts It has shown a CAGR of 10.41% during the period.


The versatility of human hair extensions allows them to be dyed for richer shades, washed and styled with high temperature tools such as straighteners and curling irons. Human hair extensions can be treated just like natural hair, so they can be seamlessly integrated. In contrast, synthetic hair extensions are often less durable and suffer from sun damage and difficulty in styling. With proper care, human hair extensions are long-lasting and can last up to a year or more. Research shows that consumers strongly prefer natural hair as synthetic hair extensions pose challenges, especially when it comes to heat styling. As the demand for natural hair is rapidly increasing globally, major market players are focusing on introducing new products, driving the growth of the human hair extensions market. Fortune Business Insights highlights these trends in a report titled "Global Human Hair Extensions Market, 2024-2032."


Source: https://www.fortunebusinessinsights.com/human-hair-extension-market-106648


List of major companies featured in the Human Hair Extensions market report


Great Lengths (Italy)
Balmain Hair Couture (France)
Hairdreams Haarhandels GmbH (Austria)
Easy Hair Pro (USA)
Euro So. Cap. Srl. (Italy)
Beauty Industry Group (USA)
Cinderella Hair Extensions (USA)
Hairlocks (USA)
Klix Hair, Inc. (USA)
Ultratres (USA)
Raccoon International (UK)
Hair Addictions (USA)
FN Longlocks (USA)
Viva Femina, Inc. (USA)
Femme Extensions (USA)
Segment:


Demand for clip-on hair extensions increases as consumers become more price-conscious


Based on type, the market is segmented into Clip-in Hair Extensions, Fusion & Pre-Bond Hair Extensions, Tape-in ​​Hair Extensions, and Others.


One of the most popular product categories internationally is clip-in hair extensions. Unlike most other product types, clip-in hair extensions can be easily removed and reinstalled by the user as needed. Users prefer this extension because it is easy to install. On the user's scalp, tape-in ​​hair extensions typically feel lighter than clip-in hair extensions. Therefore, this product category is expected to attract more customer attention in the coming years.


Focus on marketing to female consumers to foster product innovation


Based on usage, the market is segmented into women and men.


In 2022, the female segment is expected to become the largest and expand significantly during the forecast period. Despite the fact that men are more likely to experience hair loss problems than women, hair extensions are still not widely accepted among men around the world. This is primarily due to the fact that the majority of hair extension brands have traditionally targeted female consumers in marketing their products. In the coming years, the multi-billion dollar Hollywood sector will provide rich opportunities for hair extension brands to target the male market.


Changes in e-commerce platform will encourage new companies to enter the Internet market


The market is segmented on the basis of sales channel into online and offline.


In recent years, industry executives have been building new websites to increase their online presence. For example, US-based hair extension supplier SL Raw Virgin Hair introduced its first e-commerce app for iOS and Android devices in July 2021. The company has made its products available to customers across the country through a new app.


Report scope:


This report covers:


Key growth drivers, restraints, opportunities, and potential challenges of the market.
Comprehensive insights into regional development.
List of major players in the industry.
Key strategies adopted by market participants.
Latest industry trends include product launches, partnerships, mergers, acquisitions, and more.
Driver and restraints:


Demand for products will increase due to the increase in hair diseases and the aging of the population.


According to the American Hair Loss Association (AHLA), male pattern baldness (MPB) affects approximately 25% of men under the age of 21 with inherited male pattern baldness, causing significant hair loss worldwide. This is a matter of concern. According to the AHLA, 66% of men will experience some form of hair loss by the age of 35, and their hair will begin to thin before the age of 50. According to a U.S. Census Bureau report released in 2017 and revised in 2020, the percentage of people 65 and older is expected to increase from 15% in 2016 to nearly 25% by 2060. In the United States, like the global hair extension market, the growing aging population is attracting attention to the rise in hair problems, and the demand for products will surge in the coming years.


Conversely, the American Academy of Dermatology (AAD) says hair extensions should only be used on special occasions, as they can tug on the wearer's hair and lead to long-term hair loss. Such proposals may affect buyers' optimistic attitude toward purchasing hair extensions and hinder the growth of the human hair extensions market.


Regional insights


North America is leading the market by building a strong brand presence


In 2022, North America was the largest market. American hair extension companies often only partner with well-known salons to increase brand awareness. For example, Perfect Locks LLC, an American hair extension manufacturer based in California, only offers distribution options to reputable companies and salons. Additionally, the company requires its distributors to continue using the Perfect Locks name.


competitive environment


The main strategies driving the market growth are international expansion and alliances with renowned hair stylists.


Leading companies value collaborations and partnerships with hairstylists and industry experts so they can respond to new market trends and gain a competitive advantage to enter new markets. Throughout the forecast period, product differentiation will be a key factor influencing market trends and product sales.


Development of major industries:


December 2023: US-based luxury hair extension company CASHMERE HAIR launches its latest innovation, Fill-In Hair Extensions. The company aimed to temporarily increase hair volume for people suffering from thinning hair.